Media Conference 3 - The Life of Luke Royes

Luke Royes is man of many talents.
He is currently an ABC online journalist but has had much industry experience, previously working for News Ltd, The Gold Coast Bulletin, and City News at Quest Newspapers. His exceptional ability to do what he does is partly thanks to the wonderful Journalism program at the University of Queensland; Royes graduated from the university with a Bachelor of Journalism in 2005. 

His blog is a casual collection of entertainment yarns for inner-city publication. However, his real passion lies with investigative journalism and hard news. 

My class of UQ Public Relations students were lucky enough to have media conference with Royes where he gave some incredibly handy social media tips for the aspiring online blogger - 

'It is important to remain active and comfortable, and know the ground rules of whatever Social Media you are using - this way you will avoid making career threatening mistakes. As Mark Colvin, ABC Presenter advises; The golden rule is, just don't be a dickhead!'

· Twitter 

o Be sure to keep up to date on what’s happening with the latest news 

o Tweet about important things; press conferences, court cases 

· Facebook 

o The strength of the application lies with photos, videos, and detailed discussions - utilise this! 

o Facebook has a massive established network which may help your cause 

· Four Square 

o Allows people to check in at places they like; checking-In at places is popular these days and keeping up with trends is important 

o Business can give discounts if customers check in - gives incentive. 

· Instagram 

o Creating brand recognition through aesthetics 

o Assists in keeping events in the minds of people 

· Pinterest 

o People Still catching on - could be the next big thing 

o Good for showcasing business services 

o Things can be shared easily, increasing popularity.

Happy blogging kids!