Media Kit Ingredients

Media kits are the perfect way to help get your business known, whatever it may be.
A media kit is a collection of information, designed to answer all questions any media may have. A good media kit will grab the attention of the reader; it will leave a lasting impression and create enough interest to make potential investors want to contact you.

Here is a list of some essential ingredients every good media kit should contain:

1. A Cover to Blow Their Socks Off; 

Make it professional, make it eye-catching and make it relevant.

2. A Media Release;

Your media release must answer the 5 W's & H (Who, What, When, Where Why & How). The best structure for media releases is the good old inverted pyramid. Start with the most interesting and work from there. Make it newsworthy and satisfy your audience. Draw your readers in; use visual imagery and be creative and concise.

3. A Profile;

Your media kit profile should be about a person who has current involvement with your business - eg. your new CEO. Be sure to include a photo.

4. A Backgrounder;

A backgrounder is just that; a document which gives background information. There are three types of backgrounders; those about people, those about historical events and those about organisations/products/services. Backgrounders should include a combination of text and images and should be aesthetically pleasing.

5. Fact Sheets; 

Fact sheets should be a chronological collection of milestone moments your company has had. They are allowed to be a little quirky; stranger than fiction even. The purpose of fact sheets is to give the media additional insights, or colour, for a story.

There are many more elements you may wish to include in your media kit, depending on your business; extra photos, company merchandise, reports, fliers or brochures. The options are endless, its all up to you. Have a specific theme in mind for your media kit and stick to it. Be as creative as you can be. Go wild! Make your audience want to go wild with you. Good luck!